ASU's "public benefit" corporation

Arizona State University has launched a "public benefit" corporation to continue its push into international higher education. The public benefit designation is different from not-for-profit or for-profit in that it allows the corporation to "focus less on generating profits for shareholders and to instead emphasize strategies aimed at benefiting the public - such as pursuing social justice or environmental goals." It still permits the corporation to make profits and how the public benefit and revenue goals are balanced will be interesting to watch.

The new entity, Cintana Education, will focus on private non-profit international higher education institutions, helping them to expand their on-line and campus enrollment. ASU's experience in growing its enrollment will be leveraged by Cintana Education to help its clients outside of the U.S.A. reach their growth and quality goals.