Franklin & Marshall University of Pennsylvania's 2018 proportion of international students will be about 23% by the time classes open. This percentage is larger than previous years or even what was planned. Officials say that the increase is the result of slow and steady work in cultivating students/families. International students are targeted based on interest and likelihood of success and, instead of using agents, F&M sends faculty to yield events. The faculty are selected due to their effectiveness in telling the story of the university and convincing students that their approach to liberal arts is for them.
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