NYU Shanghai social media outreach

With the growing number of Chinese youth from the middle class, NYU has begun to establish a presence for its global reach by appealing through social media. Its initial effort drew 100,000 views in a matter of days. Reports are that NYU has tackled the struggles of language and technology but that adapting content and approach across culture is the more daunting task. One of the issues with Chinese youth is that they resonate to sites like WeChat and others that allow them to create their own media. Some of the answers to cultural adaptation might be looking at how youth have fun on social media and then utilizing that knowledge to propose more serious educational opportunities.