International students and your web

It's not a surprise that international students and their parents may view U.S. university web sites differently than domestic students. Megan Brenn-White offers some advice that could be useful in considering whether or not your university is effective in its communication with prospective international students. Areas not covered that may also be important to consider are 1) a description of how your university approaches learning, especially if it includes a focus on experiential learning and out-of-class life, and 2) parents/families are likely to place high value you web pages that are available to them after their sons/daughters are enrolled. Brenn-White includes in her observations that international families are concerned about cost and safety; these would be prime issues to address in ongoing web updates to them.