Higher education is U.S.A.'s best brand

A Gallup organization poll overwhelmingly concluded that U.S.A. citizens believed that the best brand of the U.S.A. was higher education. Although it was a measure of U.S.A. citizens and not other nations, the 35% who said that perceptions were "very positive" and 41% who said perceptions were "somewhat positive" was a clear endorsement in comparison to other areas such as perceptions of business, the president, or military.

The article asserted that U.S.A. citizens are probably justified in their beliefs, primarily based on the number of international students studying in the U.S.A. and the number of cross-border higher education partnerships that have emerged in the last decade. The next question Gallup will explore is how U.S.A. citizens view the impact and outcomes of higher education. These survey findings will certainly be important to watch in relation to satisfaction with completion rates, job placement related to educational attainment, and general quality of life.

Brandon Busteed, Executive Director of Education and Workforce Development for the Gallup organization concluded by admonishing "With strong demand for higher education in the U.S. and a solid belief that U.S. higher education is viewed positively worldwide, it is not a time to pull back our thinking or investment in this precious asset."