Growing competition for international students

The "Big 4" destinations for international students used to be pretty definitive - United States, United Kingdom, Australia, and Canada. The number is expanding and now includes 14 different countries and Canada may be slipping faster than the other 3 of the big 4. Affordability is a key issue, especially among Chinese students who are looking for educational opportunity as China's economy and job opportunity for young people declines. Other important factors include "linguistic familiarity, geographical proximity and - arguably - better employment and internship opportunities."

Eight-five percent of U.S. educators blame the decline in U.S. international enrollment on Trump administration visa restrictions and government regulations. While U.S. enrollment struggles the international numbers are up in Asia and Europe.

Chinese students fueled graduate program enrollment in particular, which underwrote and supported domestic graduate students at U.S. institutions. The Chinese enrollment "grew from around 62,000 to over 317,000" from 2005 to 2019. As of 2025, more Chinese students studied in countries outside the "Big 4" than any of their individual enrollments. If the international higher education espoused purpose was to increase access, competition from Asia and the Middle East is an indication that it worked. In numerous cases the founders of new institutions that are now competing with the "Big 4" were educated in U.S. institutions. They went back to their home countries as founders of new institutions and educational partnerships.

For those committed to wholistic education and student affairs programs, the challenge is that sometimes internationals who studied in the U.S. didn't actually engage fully. Out of class engagement in U.S. institutions varies greatly by students' country origin and campus environment, an issue seldom addressed through intentional initiatives. Roberts & Ammigan (2014) assembled expert authors who contributed chapters advising education leaders on how to do a better job and perhaps it's time to take a deeper dive into how international students experience their days in the U.S. A brief introduction to Supporting International Students in U.S. Higher Education introduces this theory and practice informed resource.

The current decrease in undergraduate and graduate international students, largely fueled by uncertainties inflicted by the Trump administration, extends into next year with 2026-27 Common Apps down. Higher education leaders are pushing for higher education to be exempt from the new $100,000 H1-B visas in order to improve the prospects for post-graduate training that is a significant motivator for international students. More broadly, hostile immigration policies and enforcement are creating uncertainty among all international students who would have previously liked to study in the U.S.

In a bizarre reversal of sentiment, Trump declared on Fox news that higher education should continue enrolling international students. His rationale - the financial gain they bring to budgets - nothing about the quality of the learning environment or knowledge diplomacy! Trump's changing stance, and contradiction of his appointees, cause international applicants to wonder where the US stands. The sad reality is that international students deserve to be treated as more than an financial commodity. Of particular note are J-1 and OPT visas, which are a highly valued for international students that granting of which can be unpredictable or exploitive.